Don’t Sell Yourself Short: Understanding the Value of IP and Intangible Assets

When selling a business, it’s common for owners to focus heavily on financial performance while overlooking the value of their IP and intangible assets.

In this short video, Qantm Valuations Managing Principal Dean Prebble explains why intangible assets such as intellectual property, know-how, systems, and brand can play a critical role in business sale negotiations. When these assets are properly identified and clearly articulated, they can protect margins, support future growth, and materially influence outcomes.

Understanding and valuing intangible assets is not just an academic exercise, it is a practical tool that can help business owners better position their business and negotiate from a stronger footing.

Watch the short video below:

https://www.youtube.com/watch?v=r3Ur1lpn4Co