QANTM Valuations - FAST30 Webinar Series
- Apr 25
- 2 min read
Updated: May 12
How branding builds value and drives growth
Presented 'Live' on: Thursday, 07 May 2026
This session brings together brand and valuation perspectives to show how brand drives growth, efficiency and enterprise value.
Speakers:
Tim Heberden, Managing Principal - Valuations, QANTM Valuations
Charlie Rose, Strategy Director, Principals
You will learn, in this 30-minute presentation:
How branding builds business value - From demand and pricing power through to margin and growth
The power of positioning and customer value proposition - With case studies including Medik8, Zimmermann and Afterpay
How brand equity drives valuation - Quantifying brand impact through scenario-based valuations
Aligning brand strategy with business growth - How positioning and brand architecture support scale and strategic objectives
Transactions and growth events - Articulating brand value in fundraising, joint ventures and M&A
Key themes from the session
The discussion highlighted several important points:
Brand can be a genuine driver of business value
Strong brands can help drive future demand, support operational efficiency, protect margin, make expansion easier, and contribute meaningfully to business value.
Quantifying brand value can improve decision-making
Measuring brand value helps move the discussion beyond awareness and sentiment into areas that matter to leadership teams and investors, including pricing power, loyalty, earnings potential, risk and growth.
Brand strategy should be linked to commercial outcomes
Connecting brand equity, market performance and financial modelling can help management teams assess strategic options and understand which decisions are likely to create or erode value.
Clear positioning and portfolio structure matter
As businesses grow, brand architecture and clarity of proposition become increasingly important. Simplifying complexity can improve customer understanding, strengthen internal alignment and support more efficient growth.
Strong brands support investment, transactions and stakeholder communication
Clear articulation of brand and other intangible assets can be useful in fundraising, M&A, licensing, board communication and investor discussions.
Comments