Growth through optimising value
Building long-term value through strategic asset management
A mid-sized enterprise operating in the health-tech sector was steadily expanding its portfolio of intangible assets – including patents, proprietary algorithms, user data, and a suite of connected brands and sub-brands.
Rather than waiting for a transaction or funding event, the company invested early in strategic oversight of its intangible value.
Using our dashboard and scenario modelling tools, they were able to:
Track the development and contribution of key intangible assets over time
Monitor how improvements in patent and trade markcoverage, and data governance influence overall asset strength
Visualise how different monetisation options (licensing, bundling, platform expansion) would impact value and strategic flexibility
Inform the board’s long-range planning around market entry, capital allocation and investment in IP
The result: a leadership team that could see the value they were building – and make informed decisions at every step to sustain their competitive edge.
